Christopher

Paid Advertising & Lead Generation Specialis

Freelance • Self-employed

Apr 2025 - Present • 1 yr 6 mos

I work as a freelance paid advertising and lead generation specialist, helping businesses use digital advertising and online marketing strategies to reach potential customers and generate quality leads. My work focuses on developing advertising strategies across major digital platforms, including Facebook, Instagram, Google, and other social media channels. I help businesses structure campaigns around their goals, target the appropriate audiences, improve advertising messaging, and create customer journeys designed to encourage enquiries, bookings, and conversions. My responsibilities include researching target audiences and competitors, planning advertising campaigns, developing campaign structures, supporting ad creative and messaging, and monitoring campaign performance. I also assist with landing page strategy and conversion tracking to help businesses better understand how potential customers interact with their marketing campaigns. I work with businesses in a variety of industries, including local service businesses, professional services, wellness and supplement brands, med spas, aesthetics businesses, and other service-based companies. Areas of focus include: • Paid advertising strategy • Facebook and Instagram advertising • Google Ads campaign support • Lead generation campaigns • Audience research and targeting • Advertising campaign setup • Ad copy and messaging strategy • Landing page strategy • Sales funnel planning • Conversion tracking • Campaign performance optimisation • Social media marketing My goal is to help businesses create organised, goal-focused marketing campaigns that align with their target audience and overall business objectives. I focus on clear communication, strategic planning, and delivering marketing solutions tailored to the specific needs of each project.

Marketing Funnel & Landing Page Specialist

Landing Page Design Services • Self-employed

Jan 2025 - Present • 1 yr 9 mos

I work as a freelance Marketing Funnel and Landing Page Specialist, helping businesses improve the journey between attracting potential customers and turning website visitors into enquiries, leads, bookings, and customers. My work focuses on understanding the customer journey and supporting the development of landing pages and marketing funnels that align with a business's advertising and lead generation goals. I help organise the flow between advertising campaigns, landing pages, calls to action, forms, and conversion tracking. I assist with landing page structure, marketing copy, calls to action, lead capture strategies, and conversion-focused page improvements. I also consider how paid advertising campaigns connect with landing pages to create a clearer and more consistent experience for potential customers. My responsibilities may include researching customer needs, analysing target audiences, planning page structures, improving marketing messaging, and supporting conversion tracking. I focus on creating marketing assets that are clear, easy to understand, and designed around a specific business objective. Areas of focus include: • Landing page strategy • Marketing funnel planning • Lead generation funnels • Conversion-focused marketing • Call-to-action strategy • Lead capture and enquiry forms • Customer journey planning • Advertising-to-landing-page alignment • Marketing copy and messaging • Audience research • Conversion tracking support • Campaign optimisation strategy I work with businesses across different industries and adapt my approach to their individual goals, target customers, and marketing objectives. My goal is to help create organised and conversion-focused marketing journeys that support stronger lead generation and business growth. I focus on understanding the purpose of each campaign and creating strategies that connect advertising, messaging, landing pages, and customer actions into one clear marketing process.

Digital Marketing Specialist

Freelance • Self-employed

Jul 2024 - Present • 2 yrs 3 mos

I work as a freelance Digital Marketing Specialist, helping businesses develop and improve their online marketing strategies to generate leads, increase brand visibility, and connect with their target audiences. My work focuses on planning, setting up, and optimizing digital marketing campaigns across platforms such as Facebook, Instagram, and Google. I assist businesses with campaign strategy, audience targeting, ad structure, lead generation, social media marketing, landing page strategy, and conversion-focused marketing. I also help review and troubleshoot advertising campaigns and identify potential issues affecting campaign performance, ad delivery, targeting, messaging, and conversion tracking. Depending on the project, my work may include developing marketing strategies, creating campaign structures, improving advertising messaging, and supporting landing pages designed to guide potential customers toward taking action. I have an interest in working with businesses across multiple industries, including supplements and wellness brands, med spas and aesthetics businesses, professional services, and local home-service companies. My approach is focused on understanding each client's goals, target audience, and customer journey before developing a marketing strategy. I aim to create clear, organised, and results-focused campaigns that support lead generation and business growth. Services and areas of expertise include: • Facebook and Instagram advertising • Google Ads campaign support • Social media marketing • Digital marketing strategy • Lead generation • Audience targeting • Campaign setup and optimization • Landing page strategy • Sales funnel strategy • Conversion-focused marketing • Pixel and conversion tracking support • Advertising account and campaign troubleshooting I work independently with clients and focus on providing clear communication, organised project delivery, and marketing solutions tailored to each business and its specific goals.