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E-commerce Platform Operations
TikTok • Full-time
Feb 2025 - Present • 1 yr 9 mos
Managed TikTok Shop affiliate and creator partnerships for a China-based welding equipment brand, driving over $1M in GMV through strategic creator collaborations. Developed and executed content strategies, optimized product selections for live streams and short videos, and managed the full lifecycle of sample distribution and ad spend to maximize ROI. Built and maintained relationships with top-tier creators, resulting in consistent month-over-month sales growth and expanded brand presence in the US market.