I will create your startup brand mission, vision and identity

What do the brands Apple, Nike, Yeti, AirBnB, and Google all have in common? They're examples of brands that have successfully defined who they are, from their core values to the value they add to their audience's lives.

A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. Your brand is the personality of your business and a promise to your customers.

I have over 20 years of experience as a brand strategist, developing brand narratives for brands including: Disney, Toyota, Taco Bell, Dole, Google, Nestle, Wells Fargo and many others. I'll immerse myself in your entire business and category, positioning your brand to connect with your customer and ultimately drive sales. Building a brand isn't just about writing, it's about marrying strategy and data with creativity.

Using my decades of corporate experience, I will translate your business vision into a compelling, cohesive brand story, brand strategy and brand identity. I do everything from writing your brand mission to brand design, developing a brand book or brand guidelines.