Clara

Google Ads PPC Manager

Digital Wave Marketing Solutions

Jul 2024 - Present • 2 yrs 1 mo

Manage Google Ads campaigns for businesses seeking consistent PPC optimization and lead generation. My work includes campaign audits, keyword research, negative keyword management, ad optimization, conversion tracking, search-term analysis, bid adjustments, and performance monitoring. I identify underperforming areas through campaign data and apply practical changes to targeting, ads, keywords, and budgets. I also develop optimization strategies designed to support sustainable campaign growth.

Digital Advertising Specialist

Growth Grids

Jan 2024 - Jun 2025 • 1 yr 5 mos

Developed and optimized paid advertising campaigns focused on lead generation and customer acquisition. I analyzed business goals and target audiences before creating campaign structures, researching relevant keywords, developing ad messaging, and configuring targeting. I monitored conversion data and search terms to identify wasted spend and optimization opportunities. Campaign performance was continuously reviewed so budgets could be directed toward stronger traffic sources and more relevant audiences.

Google Shopping Specialist

Ecommerce Winners

Mar 2023 - Feb 2025 • 1 yr 11 mos

Worked on Google Shopping campaigns and Google Merchant Center setups for ecommerce businesses. I configured Merchant Center accounts, reviewed product data, optimized product titles and descriptions, monitored product diagnostics, and investigated disapproved products. I also structured Shopping campaigns and reviewed product performance to identify opportunities for improvement. This process helped create cleaner product feeds and stronger foundations for ecommerce advertising campaigns.