Claudia Fran

Growth & Brand Marketing Specialist

Too Good To Go

Mar 2024 - Present • 2 yrs 2 mos

Led integrated brand and growth initiatives to drive acquisition, engagement, and retention in the Portuguese market. Adapted global campaigns locally while optimizing performance funnels and lifecycle strategies. Delivered measurable impact including +31% organic growth, +27% traffic increase, +16% engagement uplift, -33% churn reduction, and +24% LTV growth. Managed multi-channel campaigns, local activations, and performance reporting (CPA, ROAS, conversion rate), aligning brand positioning with business and sustainability objectives.

Founder

Rayra Agency

Feb 2019 - Present • 7 yrs 3 mos

Founded and led a marketing consultancy supporting brands in positioning, acquisition, and performance optimization. Managed campaign budgets ranging from €15K–€80K per project, allocating spend across paid media, SEO, content, and creative production to maximize ROI and scalable growth. Delivered up to +40% traffic growth and improved activation rates by 15–30% through structured content and funnel strategy. Developed executive-level reporting and thought leadership content to support brand authority and business expansion.

Marketing Internship

Red Bull

Jul 2021 - Sep 2021 • 2 mos

Ambassador of the Red Bull brand; Helping ensure that Red Bull is available and visible to the consumer; Looking for new opportunities for Red Bull.