
Joshua Lim
Product Designer and Automation Specialist in Singapore
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Work experience
Independent Product Designer and Automation Specialist
Self Employed • Freelance
Nov 2025 - Present • 8 mos
Built and deployed lead automation systems for Singapore real estate agents using Make.com, WhatsApp API, OpenAI, and Airtable. Designed SaaS product interfaces, responsive websites, and AI-assisted workflows for SMEs across fitness, F&B, lifestyle, and service industries. ✅ Built Cold to Gold — a full real estate lead automation system with instant WhatsApp responses, 24hr follow-up, Calendly booking confirmation, and Airtable CRM pipeline ✅ Reduced lead response time from hours to under 60 seconds using Make.com and Twilio WhatsApp API ✅ Designed and delivered production-ready websites and SaaS interfaces for clients across multiple industries ✅ Integrated OpenAI GPT-4o-mini to generate personalised WhatsApp messages from live lead data automatically ✅ Built scalable no-code automation workflows handling lead capture, CRM logging, agent alerts, and follow-up sequences