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Mehmet Yilmaz
@consult_mehmet
I build award winning apps and loyalty programs
Turkey
English, Turkish
About me
Strategic and results-driven CRM and loyalty executive with over 12 years of experience in marketing, customer engagement and digital transformation across FMCG, retail and telco industries.
Proven track record of leading cross-functional and regional teams, driving $300M+ in revenue through innovative loyalty programs, data-driven campaigns, and strategic partnerships.
Recognized for a proactive leadership style, ability to navigate complex market conditions, and passion for delivering scalable customer-centric solutions.
Skills
Mehmet Yilmaz
Offline •
See my services
Product Strategy & Roadmapping
I will built growth oriented award winning app strategies for you
Portfolio
Work experience
Digital Customer Experience
Restaurant Brands International • Full-time
Nov 2025 - Present • 11 mos
•Managed strategic annual Kiosk Roadmap, run A/B tests, executed developments within the budget. •Successful content and campaign management on digital in store channels. •Piloted Voice AI project for Drive Thru, managed ai vendors and monitored product KPIs. •Executed an independent evaluation of ai service providers through a third-party vendor.
Senior Manager, CRM, Brand & Loyalty at Starbucks Eurasia
Starbucks Türkiye • Full-time
Jun 2023 - Oct 2025 • 2 yrs 4 mos
Achieved over $300M in revenue through the development and execution of loyalty program innovations, CRM automation and targeted campaigns. • Optimized reward efficiency and countered inflation impacts by transitioning the segmentation strategy from spend-based to transaction-based, delivered within the allocated budget. • Directed the successful relaunch of the Starbucks app, significantly increasing active users by 20% (to 1.5M) through enhanced customer experience, UX/UI improvements and strategic app feature upgrades • Successfully managed the cross-border cloning of SBX App/Web for Kazakhstan & Azerbaijan markets, in partnership with Mastercard. • Generated $5M annual ads revenue through the successful launch and implementation of the Retail Media. • Pioneered region-first programs: "Free Refill" achieved a 5% retention uplift and 3 tons of filtered coffee waste reduction; and "Student Club" acquired 100K members in its first month and frequency lift by +40%. • Led cross-functional teams of 10+ people across in-retail, digital and influencer marketing for two years, a responsibility assigned by management during a period of organizational change. • Successfully delivered the "Mobile Order and Pay" digital transformation project in the Turkish market. Led the introduction of region-first "Gold & Green Segmentation" and "Stars for Everyone" initiatives, resulting in a 30% increase in incremental loyalty sales. • Generated + $5M by capitalizing the partnership with globally known brands such as Turkish Airlines, Vodafone, Nestle, Visa and Mastercard. • Successfully launched the innovative, region-first "Stars Code" loyalty product, achieving 1M+ code sales to key strategic accounts. • Integrated delivery partners (UberEATS, Getir) into the loyalty ecosystem, increasing loyalty sales by 10%. • Reduced call center costs by 20% through the rollout of the AI-driven Starbucks Assistant. • Launched Customer Survey Program for the first time in EMEA as a pilot
Growth & Analytics Lead, BiP App
Turkcell • Full-time
Sep 2014 - Aug 2021 • 6 yrs 11 mos
Launched AI-based BiP Translator, awarded “Most Innovative App” at MWC 2020 Barcelona. • Scaled app user base from 4.5M to 10M MAUs; monthly text messaging volume from 2B to 8B through hyper-targeted campaigns. • Capitalized on WhatsApp privacy backlash to drive 5M+ new member acquisitions. • Launched subscription contests (e.g., BiP Mini Cooper) delivering $5M+ in incremental revenue. • Supported $50M international on-prem SAAS expansion into top mobile carriers in Europe and America.
