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SPRING 2024
Business
Trends Index
Business
Trends Index
Technological and creative breakthroughs is the core theme of Fiverr’s 9th Business Trends Index, which reveals the business services that have grown in demand in the last 6 months, based on an uptick in searches on the platform.
Global Themes | The main trends to surface include (1) businesses consulting with experts to elevate company performance and management, (2) innovative companies looking to implement AI in their marketing and processing operations and (3) retail businesses ramping up their packaging game to cater towards an increasingly global audience.
Sparking Business Innovation and Creation
In today's dynamic digital environment, businesses of all sizes, from budding startups to established enterprises, recognize the critical role of business consultants in navigating their entire life cycle. Whether it's launching a new venture or optimizing strategies for sustained growth, companies ranging from e-commerce startups to architectural giants, rely on the expertise of business consultants to breakthrough. These professionals play a pivotal role in transforming business models, streamlining processes, and optimizing resources, ensuring smooth transitions from inception to action in an increasingly competitive landscape.
Empowering Business Evolution
With the past year serving as a sandbox for businesses looking to familiarize themselves with the multitude of AI tools at their disposal, we are now starting to see a more refined and strategic implementation of these technologies across companies in 2024. Search trends show businesses continuing to streamline their AI focus, seeking out experts to help them implement machine learning programs and other relevant generative AI technologies into their operations’ DNA.
AI influencer
+6305%AI saas
+1461%AI Chatbot
+84%
Innovating Packaging Solutions
Consumer brands and products are constantly striving to meet the evolving demands of their customers through creative means. Thus, businesses are now turning their attention to innovative packaging solutions as a means to enhance their offerings and create unique customer experiences. By collaborating with packaging design experts, businesses are exploring fun shipping solutions tailored to their growing customer base.
Mylar bag
+2767%Packaging box design
+1214%Coffee packaging
+804%Country Data | Many of the global trends are consistent themes across all of Fiverr’s core markets. However, some search trends are unique to specific countries. Take a look at the fastest-growing business-focused search terms in each country and spot the differences across varying markets
+70%
Female voice over
+58%
Social media content creator
+39%
Shopify store design
+150%
TikTok video ads
+46%
UGC
+45%
Website development
+154%
Website SEO
+154%
UI UX design
+90%
B2B lead generation
+42%
TikTok video ads
+29%
Website development
+24%
Social media content creator
+122%
TikTok video ads
+18%
Graphic designer
+14%
Digital marketing
+139%
LinkedIn profile optimization
+134%
LinkedIn banner
+109%
Professional resume
+520%
TikTok shop
+150%
TikTok video ads
+93%
Shopify dropshipping
Fiverr Business Trends Index analyzes data from the millions of searches across the platform to identify services that have seen significant increases in search over the past six months, compared to the previous 6 months.
