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This holiday season, spice up your digital marketing to draw more consumers to your store. Use this handy checklist to sprinkle in some marketing magic and create campaigns that convert.

To get started, follow our checklist below. These steps are sure to give your digital marketing efforts a boost this holiday shopping season.

Step 1: Create your marketing content

Curious how to get new customers to discover you and buy from you? It's all about creating engaging marketing content. Whether it's a blog post, a Facebook post, or a promotional email, the copy you write should highlight your products and resonate with readers. And don’t forget the importance of design. Your marketing content needs to look appealing and grab the attention of shoppers.

To start, make your marketing content more holiday-focused. For example, create holiday gift guides that feature some of your most popular products. Or create how-to content that covers seasonal themes, such as Thanksgiving cooking tips, Christmas decoration ideas, and winter safety tips that seamlessly promote your products or services.

Also, make sure your messaging as a whole aligns with the season. From your ads to your social media posts to your email campaigns, your messaging should strike a chord with holiday shoppers. The goal is to get your audience in the holiday spirit and make them want to buy your products.

Since many shoppers are buying gifts for family and friends during the holidays, use your messaging to connect your products with the idea of gift-giving. Invite them to "check out these awesome gifts for gamers" or tell them how an item "makes a great gift for someone who enjoys classical music."

Step 2: Engage your buyers on social media

Everything you post on your social media channels needs to stand out to win new customers this holiday season. Create engaging content, visually appealing posts, and research and use relevant and popular hashtags to facilitate discovery. Take the time to plan and schedule compelling posts throughout the holiday season using social media management tools and resources. And consider giving your marketing a boost by taking advantage of the social media advertising options available to you.

Step 3: Use search and display ads

Advertising is a great way to find new customers you might not reach organically. Maximize your marketing on all devices and platforms with video ads and mobile ad campaigns. And consider exploring search engine marketing (SEM) opportunities to drive even more leads through paid search.

To make your ads more holiday-specific, strategically highlight giftable items from your inventory. If you have any holiday-themed products (like Thanksgiving table runners or Christmas sweaters), those are perfect to add to your holiday ad campaign.

Don't forget that your ads need to visually appeal to holiday shoppers. So make them look festive and choose high-quality photos with holiday-themed graphics.

Step 4: Retarget with remarketing ads

Remarketing ads retarget consumers that have previously visited your site, but didn't make a purchase. These ads can also be aimed towards people that tend to engage with a particular product or those who previously searched for a product. This cost-effective tactic can help you increase sales and increase awareness. Give it a try!

Step 5: Set up email marketing campaigns and automation

If you've built up a list of email subscribers or followers, now is a great time to reach out to them. Use email templates and create email marketing campaigns to communicate sales events and promotions or to highlight your best products. Also, consider using email marketing automation to send out additional emails to subscribers based on predefined events or triggers. For example, you can give certain shoppers a sneak peek at new inventory or invite them to join a sales event early.

Step 6: Offer rewards and deals

With the holidays being peak shopping season, brands are always looking to maximize this opportunity to draw in more buyers. So they offer attractive discounts, deals, and rewards to get holiday shoppers to buy from their stores.

You can't afford to miss out on the action if you want to drive more sales during the holidays. Create enticing deals and discounts to attract shoppers and convince them to do their holiday shopping with you. You can even offer free gifts as a form of reward for shopping with you. It's the season of giving, so why not be generous with your customers as well?

Ready to cover more of your holiday bases? Visit full holiday hub.