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The annual holiday shopping frenzy is almost upon us. And in order to stay flexible and competitive this season, you’ll want to make sure your online shop is fully stocked with all the right staples.

Keep your store accessible, up-to-date, and customer- centric with these simple steps to prep your e-commerce platform for the holiday shopping season.

Step 1: Revamp your website and mobile design

Get your visitors in the holiday shopping spirit the moment they land on your site! Revamp your website, app and mobile design to exude holiday vibes and highlight your seasonal promotions.

You could change the color scheme just for the holidays or even redesign your website header with seasonal decorations. Don't forget to add an attractive banner that highlights your most exciting holiday deals.

Step 2: Create inviting website content to fit the mood

Language can be a powerful tool to influence people's moods and actions. If you want to put your visitors in the buying mood, make sure to feature compelling, holiday-oriented website content.

One idea is to create holiday gift guides — linking to relevant products from your store so readers can instantly turn into customers with one simple click.

You can also post content that answers questions and solves problems people might encounter during the holiday season. For example, first-time Thanksgiving hosts might appreciate a holiday cooking guide and might even want to purchase some of the products you recommend in the post. Create content that works with the unique products your store offers.

Another tip? Incorporate relevant keywords based on the holiday into your pages, posts, and listings to attract even more shoppers and entice them to buy.

Step 3: Make your products look irresistible

To pick up more holiday sales, you should showcase your products in a way that makes them look too good to leave on the shelf. Invest in professional product photography and Photoshop editing to make each item pop.

Also, don't forget to write unique, enticing, and even fun product descriptions that are keyword- rich and clearly describe everything a shopper needs to know about each item for sale. To boost sales even more, consider creating short video ads to attract the right shoppers to your storefront and product pages.

Step 4: Add a holiday-specific offering

Tempt shoppers by adding urgency and relevance with new, holiday-specific offerings. You can include holiday gift baskets and introduce holiday-themed products or you can create a holiday shopping page with a few relevant purchase recommendations.

And don't forget that most holiday shoppers are not just shopping for themselves. They're also looking for gifts for their loved ones. So include gifting options for the holidays. Allow shoppers to choose from attractive packaging designs and send out orders as pre-wrapped presents, complete with personalized notes for the recipients.

This not only makes gift-giving easier for your customers, it also creates a memorable shopping experience.

Step 5: Get your team ready

Anticipate the spike in holiday sales and get your team ready now to handle the extra orders. The last thing you want to be doing is scrambling to find holiday help at the last minute. Invest in proper e-commerce and inventory management now, so you're prepared to manage your store efficiently throughout the holidays.

Ready to cover more of your holiday bases? Visit full holiday hub