Browse categories
Explore
Fiverr Pro
English
$
USD
⎯⎯⎯⎯⎯⎯
Small Business Report 2025
Small Business Report 2025
The big scoop
on small businesses
See how your business stacks up to the rest with our 2025 Small Business Report, filled with exclusive data and insights based on the input of thousands of Fiverr users.
Small businesses basicsHeadcounts and hardships
50%
of small businesses are…
really small
Team size
Stats from Survey 1
62%
of small businesses are struggling to get noticed
And it’s all down to creating brand buzz, click-worthy content or both
Stats from survey 2
Biggest challenges
Small teams, big winsThe role of freelancers
Who needs a full-time squad?
60%
of small businesses are tapping into freelance talent on the regular.
Stats from survey 1
Frequency of freelance hiring
Amount spent on freelancers annually
Nearly a third of small businesses shell out over
$1,000
on freelancers every year.
Stats from survey 1
Making things look good?
Freelancers have branding and design covered for 45% of small businesses
Outsourced operations
Stats from survey 2
What else are businesses outsourcing?
All in on AIThe rise of automation
Looks like AI isn’t just hype
More than half of small businesses are already working smarter.
Use of AI tools
Stats from survey 2
How they plan to do it
Follow the moneyWhere small businesses are investing
Most ordered Fiverr service
Design is in demand, with 60% crowning it their most needed digital service.
Stats from survey 1
Investment plans for 2025
49% will put their money where the clicks are and invest in digital marketing
Stats from survey 1
From likes to leads
64%
are betting on social media to promote their businesses
Stats from survey 2
Go-to marketing channels
Time spent on marketing & business ops
43% keep their weekly marketing and ops tight, topping out at 5 hours
Most used business tools
Design tools
The not-so-secret weapon for 50% of small businesses.
Stats from survey 2
Fiverr’s biggest hits among small businesses
Fastest-growing service categories on Fiverr
Based on growth in demand from 2024 to 2025
Small businesses are redefining how work gets done powered by freelancers, tech, and bold choices.
This research was conducted by Fiverr through two online surveys sent via email using Qualtrics.
↳ Survey 1 yielded 3.5k full responses and 4.6k partial responses from active Fiverr users. The data was collected between July 15, 2024 - July 31, 2024.
↳ Survey 2 yielded 1,000 responses from active Fiverr users. The data was collected between March 10, 2025 - March 25, 2025.
Each respondent received a 10% discount promo code for future orders on Fiverr.
