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cpg_growth

Ahmed R

@cpg_growth

CPG and Pet Brand Growth Strategist

Canada
English
About me
Ex Nestlé Purina, Colgate (Hill's Science Diet) and Moose Toys brand strategist with 10+ years growing CPG and pet brands. I took Purina FortiFlora to #1 market share (+107%), grew Hill's Science Diet on Amazon.ca +220%, and launched Gui Gui slime to the #2 toy in Canada with an influencer first strategy. I help food, pet and consumer brands with launch plans, pricing and margins, Amazon growth, influencer strategy and retail sell in decks. I started in commercial finance, so every plan comes with the numbers.... Read more

Skills

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cpg_growth
Ahmed R
Offline • 

See my services

Product Strategy & Roadmapping
I will create a cpg product launch plan with pricing and retail strategy
From$250 / projectMore details

Work experience

Product & Commercial Lead

sondr • Self-employed

Nov 2025 - Present • 11 mos

• Built an AI software product that uses vision models to validate receipts and extract basket level data in seconds for CPG trade and rebate programs • Own positioning, pricing and go to market strategy • Hands on experience applying AI to real CPG workflows

Moose_Toys

Brand Manager, Games & Girls Portfolio

Moose Toys • Full-time

May 2024 - Nov 2025 • 1 yr 6 mos

• Owned brand plans, pricing and P&L for an $18M portfolio across Walmart, Amazon and specialty retail • Launched Gui Gui beauty inspired slime with an influencer first strategy and a first to market Walmart program: #2 toy item in Canada, 96% sell through in 5 weeks, and a 5x earned media return on influencer spend • Grew Cookeez Makery +232% with a 360 campaign across paid media, PR, influencers and retail • Redesigned the pricing approval process across ~300 annual requests

Nestlé

Marketing Manager, Supplements

Nestlé • Full-time

Apr 2022 - Feb 2024 • 1 yr 10 mos

• Owned portfolio strategy, forecasting, pricing and commercialization for a $100M, 300+ SKU veterinary portfolio with a $1M budget • Took FortiFlora from vet only to #1 market share (+107%) by expanding into PetSmart and Amazon with distinct channel roles • Created a vet exclusive SKU that protected clinical credibility, with zero loss of veterinary sales