I will create a cpg product launch plan with pricing and retail strategy

Canada

I speak English

CPG and Pet Brand Growth Strategist

Ex Nestlé Purina, Colgate (Hill's Science Diet) and Moose Toys brand strategist with 10+ years growing CPG and pet brands. I took Purina FortiFlora to #1 market share (+107%), grew Hill's Science Diet...
About this Gig

Launching a new food, snack, pet or consumer product? Get the plan right before you place your first inventory order.


I'm a CPG brand strategist with 10+ years at Nestlé Purina, Colgate Palmolive (Hill's Science Diet), Moose Toys and Reckitt. I took FortiFlora to #1 market share, grew Hill's Science Diet on Amazon.ca +220%, and launched Gui Gui slime to the #2 toy in Canada.


What you get:

  • What to launch: flavours, sizes, net weights and packaging
  • Pricing and margins that work for you, the distributor and the retailer
  • How much to order for your first production run
  • Which channels to start with: grocery, pet, club, natural or Amazon


I started in commercial finance, so every recommendation comes with the numbers behind it. No 50 page decks, just clear actions you can take this week.


Perfect for founders launching their first product, or brands adding a new line.


Message me before ordering with your product and goals, and I'll tell you which package fits best.

Product stage:

Ideation

•

Pre-Launch

•

Post-Launch

Product type:

Physical Products

Methodology:

Lean

•

Design Thinking

•

Stage-Gate

Industry:

E-Commerce

•

Health & wellness

•

Retail & wholesale

Target country:

Australia

•

Canada

•

United Kingdom

•

United States