Stacey R

Senior Marketing Specialist

Lakeside Transportation

Nov 2024 - Jul 2025 • 8 mos

Led large-scale virtual programs supporting 4,000+ employees, strengthening internal engagement and advocacy Directed ABM initiatives contributing to retention of a $1M key client and supporting upsell opportunities Increased event participation by 15% through data-driven optimization of communications and engagement strategies Managed end-to-end execution of virtual and hybrid events, overseeing logistics, timelines, and vendors Developed executive-ready briefing materials and leadership messaging aligned with brand strategy

Associate Marketing Manager

TDS Telecom

Aug 2022 - Dec 2023 • 1 yr 4 mos

Managed a $1M commercial marketing budget, ensuring effective allocation and alignment with business priorities Drove $100K in annual cost savings through campaign optimization and analytics reporting Owned commercial marketing programs, including planning, execution, and performance reporting Improved campaign reporting accuracy by 15% through enhanced analytics and tracking Coordinated agencies and internal stakeholders to deliver initiatives on time and within scope

Senior Events Planner

Manhattan Home Design

Jan 2020 - Jul 2022 • 2 yrs 6 mos

Owned and managed a $1.5M event budget, directly managing vendors and contracts Led flagship SaaS events, including NRF and Sales Kick-Offs, increasing engagement scores by 20% Improved planning efficiency by 15% and reduced vendor costs by 10% through post-event analysis Coordinated 100+ sessions, including speaker scheduling, communications, and content delivery Partnered with marketing, sales, and leadership to align event strategy with business goals