I will write direct response copy for your sales page, funnel, email drip campaign, vsl
Copywriting and Graphic Design
Vetted by Fiverr Pro
John Crawford was selected by the Fiverr Pro team for their expertise.
Vetted for
Articles & Blog Posts
Brand Voice & Tone
Business Plans
Case Studies
Email Copy
Press Releases
Sales Copy
Scriptwriting
Speechwriting
Technical Writing
Website Content
White Papers
Writing Advice
eLearning Content Development
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About this Gig
Vetted Pro
Hi, I'm John Crawford. Direct Response Copywriter.
A sales funnel or marketing pipeline is the journey your customers take on their way to purchase. The process is AWARENESS > INTEREST > DESIRE > ACTION.
I follow the AIDA approach and structure the copy as follows:
PROBLEM > SOLUTION > BENEFITS > FEATURES > PRICE > OVERCOME OBJECTIONS > TESTIMONIALS > FAQ.
This format leads the reader through a compelling journey that eliminates doubt and convinces them to buy.
CTAs are included at multiple stages, as the reader may decide to buy at any point in the journey. More conversions from your CTA equals more leads and more sales.
High-converting direct response copy can be used across your entire sales funnel.
This includes your Ads, Cold Calling Scripts, Landing Page, Sales Page, VSL, and Email Drip Campaign.
My direct response sales copywriting will supercharge your sales funnel. It compels the reader to take immediate action, with a powerful headline, a sense of urgency, and a focus on benefits.
Please click 'Continue ->' to place your order. Thanks!
Language:
English
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Clients I’ve worked with
Rotary International
Humanitarian Organization
I created a Brand Style Guide for Rotary Australia, a division of Rotary International. I designed a document that presents the organization's brand colors, logo, typography, voice, messaging, values, and other brand elements.
Jan 2024-Jan 2024
My Portfolio
FAQ
What is a sales funnel?
A sales funnel or marketing pipeline is the journey your customers take on their way to purchase. The process is AWARENESS > INTEREST > DESIRE > ACTION. This includes your ads, email drip campaigns, ebooks, social media, landing pages, and all the other things you do to drive leads and conversions.
What are the critical elements of effective sales copy?
PROBLEM > SOLUTION > BENEFITS > FEATURES > PRICE > OVERCOME OBJECTIONS > TESTIMONIALS > FAQ. This format leads the reader through a compelling journey that eliminates doubt and convinces them to buy. CTAs are included at multiple stages, as the reader may decide to buy at any point in the journey.
Will the content be SEO-optimized?
Yes, please let me know if there are specific keywords you wish to include. I will incorporate these within the content in a natural, balanced way that avoids "keyword stuffing".
Do you write in US or UK English?
Either. I'm a native English speaker from Australia and I can write in both American and British English. Just let me know which you prefer.
Do you also rewrite content?
Yes, if you have existing content that you would like to improve, then I also provide proofreading and copyediting services. Please contact me to discuss.
Can I see some more examples of your work?
Yes, please visit my Fiverr profile and scroll down to "My Portfolio" for lots of examples of my work in this category and other categories.
Can we meet to discuss the project before I place the order?
Yes, if you’d like an initial meeting, then I offer Fiverr Zoom consultations at USD $55 per 30 minutes (the default gig price doesn’t include meetings).
Can I provide my requirements via a video or audio recording?
Please provide your requirements in writing only. Video and audio takes much longer to watch and transcribe, and can lead to misunderstandings about the scope. I only accept requirements provided in text format.
8 reviews for this Gig
| (8) | ||
| (0) | ||
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Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
F frontstageau
Repeat Client

Australia
John's work is first-class, he's quick to grasp the nature of the problem and the business he's dealing with and is clearly an experienced writer and professional communicator.
$100-$200
Price
7 days
Duration
C 
Seller's Response
Helpful?F frontstageau
Repeat Client

Australia
John quickly understood the brief and was great at following up. Great result, thanks.
$100-$200
Price
7 days
Duration
C 
Seller's Response
Helpful?E 
ericnordstroem

Australia
John Crawford's copywriting skills are top-notch with impeccable attention to detail and professionalism. He was adaptable to the brief and delivered everything on time with great politeness. Highly recommended
$200-$400
Price
7 days
Duration
C 
Seller's Response
Helpful?T tacticalability

Australia
John showed the professional willingness and expertise to understand the requested brief and deliver the message clearly, eloquently and promptly. I will be looking to utilise John's experience and expertise for future projects. Thanks for your help and support John.
$100-$200
Price
8 days
Duration
C 
Seller's Response
Helpful?N nuvuepro

United States
Fantastic work! I really enjoyed working with John
$200-$400
Price
4 days
Duration
C 
Seller's Response
Helpful?
8 reviews for this Gig
| (8) | ||
| (0) | ||
| (0) | ||
| (0) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
F frontstageau
Repeat Client

Australia
John's work is first-class, he's quick to grasp the nature of the problem and the business he's dealing with and is clearly an experienced writer and professional communicator.
$100-$200
Price
7 days
Duration
C 
Seller's Response
Helpful?F frontstageau
Repeat Client

Australia
John quickly understood the brief and was great at following up. Great result, thanks.
$100-$200
Price
7 days
Duration
C 
Seller's Response
Helpful?E 
ericnordstroem

Australia
John Crawford's copywriting skills are top-notch with impeccable attention to detail and professionalism. He was adaptable to the brief and delivered everything on time with great politeness. Highly recommended
$200-$400
Price
7 days
Duration
C 
Seller's Response
Helpful?T tacticalability

Australia
John showed the professional willingness and expertise to understand the requested brief and deliver the message clearly, eloquently and promptly. I will be looking to utilise John's experience and expertise for future projects. Thanks for your help and support John.
$100-$200
Price
8 days
Duration
C 
Seller's Response
Helpful?N nuvuepro

United States
Fantastic work! I really enjoyed working with John
$200-$400
Price
4 days
Duration
C 
Seller's Response
Helpful?

