
Adalyn Ramos
UGC Creator and Social Media Manager
Skills

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Work experience
Social Media Manager
Coastal Collective Marketing • Full-time
Jul 2023 - Present • 2 yrs 10 mos
Social Media Manager overseeing strategy, content, and execution across multiple client accounts in fashion, lifestyle, home services, and education-based brands. - Lead end-to-end social media strategy including content planning, platform growth, and campaign execution across Instagram, TikTok, Threads, and YouTube Shorts - Manage multiple client accounts simultaneously, developing custom content calendars aligned with brand voice, business goals, and performance insights - Create high-performing short-form video content (Reels, TikToks, Shorts), including scripting, hooks, captions, and trend adaptation - Analyze performance metrics and platform insights to optimize content, improve engagement, and drive measurable growth - Collaborate cross-functionally with internal teams and clients to align social strategy with launches, promotions, and broader marketing initiatives - Maintain brand consistency while adapting content to platform-specific best practices and audience behavior
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