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I will design a custom wordmark or lettermark logo
LOKESH T
About this gig
Looking for a logo where the brand name or initials do the heavy lifting?
I design custom wordmark and lettermark logos built around typography, proportion, spacing and distinctive letterforms. The focus is on creating a strong typographic identity rather than adding unnecessary symbols.
What you can expect:
1) Custom wordmark or lettermark concepts
2) Refined typography, spacing and proportions
3) Different type-led directions based on your brief
4) Black & white and logo variations in selected packages
5) High-resolution, print-ready and vector files
6) Source files in Standard & Premium
7) Mockups and additional brand assets in higher packages
Process:
Brief Typography - Direction Concept - Development Refinement - Final Files
Revisions refine the selected direction. A completely new design direction is treated as a new concept.
Best suited for brands looking for a text-based, typography-led logo. Mascot, cartoon and highly detailed illustrative logos are outside this Gigs standard scope.
To get started, share your brand name, what you do, target audience, preferred style, and 23 references you like.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know LOKESH T
LOKESH T
Brand Identity Expert
- FromIndia
- Member sinceMar 2023
Languages
Hindi, Tamil, English
I don't just design logos. I help businesses earn trust at first glance.
Every project is built around your business, audience, and goals before design begins. The result is a strategic brand identity that looks professional, feels memorable, and gives your business a stronger foundation to grow.
My Portfolio
FAQ
What is the difference between a wordmark and a lettermark logo?
A wordmark is a logo built primarily from the brand name using typography. A lettermark focuses on one or more initials or letters. Both can be developed with custom typography and refined letterforms depending on your brand.
How many logo concepts are included in each package?
Basic includes 1 concept, Standard includes 3 concepts, and Premium includes 5 concepts. Each concept explores a different type-led direction based on your brief.
What does a revision include?
Revisions are for refining the selected concept, such as typography, spacing, proportions, layout, color or minor design details. Creating a completely new direction is considered a new concept.
Can you customize the typography instead of using a standard font?
Yes. The design can focus on typography, letterform refinement, spacing and proportions to create a more distinctive wordmark or lettermark direction.
What files will I receive?
Basic includes high-resolution files and vector delivery. Standard and Premium additionally include source files and print-ready formats, along with the other deliverables listed in each package.
What should I provide before you start?
Please provide your brand name, a short description of your business, target audience, preferred style, colors or visual preferences, and 2–3 references you like. A tagline or existing idea can also be included.
Can you design a completely different logo style or illustration?
This Gig is specifically focused on wordmark, lettermark and typography-led logos. Mascot, cartoon and highly detailed illustrative work is outside the standard scope and may require a custom offer.
