Cristina

CEO

Cristina Content Studio • Freelance

Sep 2025 - Present • 8 mos

I developed and managed my own digital content studio focused on UGC (UGC by Cristina Fernández), community management, and social media strategies, providing creative and effective solutions for brands and entrepreneurs. I created more than 100 content pieces (video and photo) optimized for TikTok, Instagram, and Shorts, improving clients’ organic performance with an average reach increase of 35%. I designed communication strategies and customized editorial calendars that boosted engagement on managed profiles, achieving interaction increases between 20% and 40%. I implemented community care processes and profile optimization, enhancing the professional perception of brands and increasing their retention rate and service inquiries. I developed data-driven digital marketing strategies, applying metric analysis to improve content, engagement, and conversion decisions

Photography Studio Manager

Foto Estudio Marisol • Full-time

Jul 2019 - Present • 6 yrs 10 mos

Managed the studio's social media profiles (Facebook and Instagram), maintaining timely and effective communication with customers, which enhanced brand engagement and increased social media following by 20%. Designed and implemented eye-catching window displays that aligned with the brand's visual guidelines, leading to a 10% increase in foot traffic and brand visibility. Led seasonal campaigns, such as Christmas photo sessions, successfully increasing customer engagement and reinforcing the brand's festive identity, resulting in 15% more bookings. Executed professional photo retouching using Photoshop and Lightroom, ensuring brand consistency and high-quality visuals across all assets. Directed diverse photo sessions (portraits, commercial, product), aligning visual content with brand messaging and enhancing customer engagement. Managed supplier relationships, ensuring timely delivery of materials, supporting smooth operations and consistent branding. Advised clients on products and services, improving in-store sales and enhancing brand perception through personalized recommendations.

Community Manager and Content Creator

Doble Clic • Freelance

Mar 2019 - Dec 2019 • 9 mos

Authored over 50 articles on digital marketing, enhancing content strategy and boosting online visibility. Managed the WordPress platform and Yoast SEO plugin, optimizing content with SEO best practices to improve search engine rankings. Oversaw social media accounts (IG, FB, TW, LinkedIn), adhering to posting schedules and engaging with potential clients to increase brand presence. Crafted compelling copy for social media posts, driving user engagement and aligning with marketing objectives. Utilized tools like Google Analytics, Ahrefs, and SEMrush to analyze KPIs and generate management reports, providing actionable insights to refine marketing strategies and enhance campaign performance. Analyzed data from social media platforms, using insights to optimize content and improve overall marketing effectiveness.