
Michael E
CRM setup and workflow automation for service businesses
Skills

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Work experience
Email Marketing & Klaviyo Automation Specialist
Freelance / Digital Agency Partner • Freelance
Jul 2026 - Present • 3 mos
Email marketing contractor supporting ecommerce campaigns for a shopify business based in the US through a private agency, with a focus on Klaviyo campaign development, branded email design, customer engagement and marketing automation. My work includes redesigning welcome email content, developing promotional newsletters, preparing campaign messaging and testing email layouts before delivery. I work with responsive email templates, promotional copywriting, call-to-action placement and ecommerce campaign scheduling. The engagement also covers reviewing existing email marketing workflows and identifying opportunities for stronger segmentation, customer retention and Black Friday Cyber Monday campaign preparation. My approach focuses on understanding the brand, producing consistent email designs, checking campaign functionality and coordinating the delivery process.
Self Employed
Self-employed • 0 mos
Workflow Automation & Integration Developer
Apr 2026 - Apr 2026 • 0 mos
Workflow automation and business systems integration using n8n, Make.com, APIs and no-code automation tools. Areas of specialization include lead capture automation, CRM synchronization, webhook configuration, appointment notifications, email follow-up workflows and business process automation. Solutions can connect applications such as GoHighLevel, HubSpot, Google Sheets, Google Workspace, Shopify and marketing platforms to streamline routine operations. Technical work may include API requests, webhook triggers, conditional logic, data mapping, filtering, error handling and integration troubleshooting. The implementation approach focuses on mapping business requirements, designing logical workflows, configuring application connections, testing automation behavior and preparing documentation for ongoing use and maintenance.
CRM Setup & Sales Pipeline Automation Specialist
Aug 2025 - Aug 2025 • 0 mos
CRM implementation and workflow configuration for businesses seeking better ways to organize leads, manage customer relationships and reduce repetitive administrative work. Areas of work include GoHighLevel CRM setup, HubSpot CRM configuration, contact management, sales pipeline design, lead tracking and automated follow-up processes. Projects can involve configuring pipeline stages, custom fields, contact properties, appointment booking calendars, lead capture forms and customer communication workflows. The technical focus includes connecting CRM systems with websites, email marketing platforms and other business applications to support reliable information flow. Each implementation is structured around the business process, with attention to configuration, workflow testing, troubleshooting, documentation and practical handover requirements.