A Customer Relationship Management (CRM) system is a technology platform that helps businesses manage, track, and improve their interactions with current and potential customers. It centralizes customer data—such as contact information, communication history, purchase records, and support tickets—into one organized system, allowing sales, marketing, and service teams to collaborate efficiently. Popular CRM platforms like Salesforce, HubSpot, and Microsoft Dynamics 365 provide tools for lead management, sales forecasting, marketing automation, and customer support.... Read more