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ctrl_alt_la

Ashley

@ctrl_alt_la

Website and Systems Specialist for Small Businesses

United States
English
About me
I’m Ashley, founder of CTRL ALT LA, an operations + client experience studio for growing creative businesses. I help interior design studios + service-based founders streamline delivery, clarify team roles, + build structured, scalable systems. I design calm, high-performing operations that reduce friction + improve visibility. I’ve built + implemented: • Delivery frameworks for growing design studios • Operating systems/dashboards • Client onboarding + offboarding systems • SOP libraries + internal workflows • Website creation/updates • Strategic 30-60-90 day implementation plans... Read more

Skills

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ctrl_alt_la
Ashley
Offline • 
Average response time: 2 hours

See my services

Customer Journey Mapping
I will create a structured client onboarding workflow and system
From$40 / projectMore details
CRM Management
I will set up your CRM for your creative business
From$75 / projectMore details

Work experience

Founder + CEO

CTRL ALT LA • Self-employed

May 2025 - Present • 1 yr

• Provide operational strategy and client experience design for creative service businesses • Lead VIP intensives, 14-day implementation sprints, and 90-day fractional COO engagements • Design and implement custom Notion-based operating systems • Streamline delivery workflows and project visibility frameworks • Develop SOP libraries and delegation systems • Improve team clarity, reporting cadence, and decision pathways

Operations + Office Manager

Counsel Design Group/Beau Geste

Oct 2023 - Apr 2025 • 1 yr 6 mos

• Supported founders with backend restructuring and operational audits • Built process documentation, internal dashboards, and KPI tracking systems • Improved delivery timelines and team coordination • Reduced operational friction through structured implementation plans

Founder + CEO

She Plays • Self-employed

Feb 2019 - May 2024 • 5 yrs 3 mos

Founded and operated a women’s sports media and fantasy gaming startup focused on driving visibility and fan engagement in professional women’s leagues. • Designed product strategy and user experience architecture • Built internal workflows and operational systems from the ground up • Led marketing, partnerships, and community growth initiatives • Managed cross-functional execution across product, content, and operations • Established scalable processes to support platform growth