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Fiverr Pro
English
$
USD
I will do ai art direction, moodboards and campaign visual concepts
Ed McCulloch
Top Rated
Vetted by Fiverr Pro
Ed McCulloch was selected by the Fiverr Pro team for their expertise.
About this gig
AI can generate endless images. The harder part is deciding what a campaign should look and feel like and keeping that direction coherent across every frame.
I create AI-ready art direction for brands, campaigns, films, and visual concepts. This is not generic prompt writing or a folder of random generations. I build the visual system before production begins.
With 12+ years in motion design, retouching and campaign image-making, I combine human creative direction with AI image and video workflows.
Depending on your package, I can provide:
- campaign concept and creative narrative
- curated moodboard and reference world
- colour, lighting, texture, lens and composition rules
- retouched AI proof-of-concept hero frames
- character or product continuity guidance
- shot list, storyboard and motion direction
- project-specific production roadmap
- polished PDF presentation deck
Ideal for launches, advertisements, pitches, fashion, beauty, music, entertainment, apps and branded content.
This is campaign art direction not logo design or a prompt pack. Full campaign production is available separately. Please message me with your brief before ordering, lets create an amazing content strategy!
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Ed McCulloch
Ed McCulloch
Motion Designer AI Creative and Image Retoucher
Top Rated
Ed McCulloch is part of the Fiverr Pro catalog and has been hand-picked by a dedicated Fiverr Pro team for their skills and expertise.
Vetted for
AI Artists
AI Image Editing
Animated GIFs
App & Website Previews
Design Consultation
Image Editing
Video Ads & Commercials
Video Editing
Visual Effects
- FromUnited Kingdom
- Member sinceAug 2018
- Avg. response time1 hour
- Last delivery2 days
Languages
English
Hi, I’m Ed, a UK-based motion designer, AI filmmaker and image retoucher with 12+ years of professional experience and more than 1,000 completed orders.
I create SaaS and app promo videos, UI animation, After Effects motion graphics, cinematic AI video, and high-end product, fashion and beauty retouching.
From an initial idea or Figma design through animation, compositing, colour grading and Photoshop finishing, I create polished commercial content for brands, agencies and startups.
Message me with your brief and I’ll recommend the best approach.
Among my clients
Meta
Social Media
PlayStation
Hotels, Restaurants & Leisure
Pas Une Marque
Fashion Design
Fiverr
Internet Software & Services
My Portfolio
FAQ
Is this an AI image-generation service?
AI imagery may be used to demonstrate the direction, but the main service is the thinking behind the campaign: concept, visual language, mood, continuity, composition and production planning.
Will I receive finished campaign visuals?
Each package includes a defined number of retouched proof-of-concept frames. Production of a complete image collection, advertising campaign or video is quoted separately.
Do you provide prompts?
Prompts are production tools, not the main deliverable. Project-specific workflow and generation guidance can be included, but this is not a generic prompt-pack service.
Can you art-direct both images and video?
Yes. Standard can focus on either stills or motion. Premium can create one joined visual system covering both.
Is logo design or full branding included?
No. I can work with your existing brand identity and extend it into a campaign world, but logo design and complete brand identity development are separate services.
What counts as a revision?
A revision covers reasonable refinement of the selected direction. Developing a different campaign concept after approval requires an additional creative route.
