
Zaini
AI Art Director, Building Brand Worlds and Campaign Systems
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Work experience
Founder & AI Art Director
Cult Edit Studio • Self-employed
Jul 2025 - Present • 10 mos
Founder and AI Art Director at Cult Edit Studio, a creative studio focused on building brand worlds through visual direction, campaign systems and editorial storytelling. I work with brands across fashion, beauty and lifestyle to develop cohesive visual identities that translate across platforms, from campaign imagery to short form content. My approach combines art direction with strategy, ensuring that every output is not only visually refined but also intentional, structured and built to drive perception and engagement. Projects include campaign direction, visual systems, product storytelling and content frameworks designed for both brand positioning and conversion.