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curiousretailer

Tom B

@curiousretailer

Marketplace, AdTech and Ecom Architect

United Kingdom
English
About me
I’m Tom, a retail veteran with 20+ years of experience scaling giants like ASOS, Sainsbury’s, and Kingfisher. I believe in Curiosity Over Credentials: looking past data to find the "friction" that stops growth. I build the architectural "plumbing" for: -Marketplace Monetisation: Merchant growth hubs and ecosystem frameworks. -Retail Media & AdTech: Connecting tech stacks to drive revenue. -E-commerce Strategy: Removing friction from customer journeys. Beyond the systems, I mentor the next generation of retail leaders to navigate the industry with grit.... Read more

Skills

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curiousretailer
Tom B
Offline • 

See my services

Digital Transformation Consulting
I will audit your retail media or marketplace strategy
From$450 / projectMore details
Career Consulting
I will be your ecommerce and retail career coach
From$110 / projectMore details

Work experience

Senior Project Manager: Marketplace Growth & Retail Media

Kingfisher plc

Aug 2024 - Present • 1 yr 9 mos

Leading the architectural design and rollout of a global Marketplace Growth Acceleration framework. I own the development of the Merchant Growth Hub and Retail Media operational processes.

Sainsbury's

Senior Product Manager: AdTech & Digital Monetisation

Sainsbury's • Full-time

Sep 2022 - Aug 2024 • 1 yr 11 mos

Architected the Retail Media ecosystem strategy, delivered supplier advertising revenue growth. Managed the full product lifecycle for onsite and offsite adtech, mapping complex vendor interaction points and implementing OMS tooling.

Superdrug

Senior Product Manager (Superdrug Marketplace Founder/ Concept Creator)

Superdrug • Full-time

Dec 2020 - Nov 2021 • 11 mos

Led shift to a marketplace model, increasing business agility and site reach. Managed optimisation roadmaps across multiple partner platforms, improving conversion and AOV.