Samuel O

Course Funnel & Landing Page Rebuild

Melyssa Griffin, Pursuit of Purpose • Freelance

Jan 2026 - Mar 2026 • 2 mos

Melyssa had a solid audience and great course content but her sales funnel was leaking. People were clicking through from her emails and social posts but dropping off on the landing page before enrolling. When I looked at the page the problems were obvious, it was text-heavy with no visual breaks, the testimonials were buried at the bottom, and the call to action didn't show up until you scrolled for a while. I rebuilt the entire landing page with a clear visual hierarchy. Strong headline up top, a short video introduction, student results moved above the fold, and a sticky checkout button so people never had to scroll looking for it. I also redesigned her email opt-in page because that was the entry point for most visitors and it looked generic. The new funnel felt cohesive from first click to checkout. Her team reported a noticeable jump in conversions within the first launch cycle using the new pages.

Website Redesign & Student Experience Overhaul

Flodesk Academy • Freelance

Jan 2026 - Mar 2026 • 2 mos

Flodesk Academy reached out because their course platform wasn't matching the quality of their actual content. Students loved the material but hated the experience. Navigation was messy, modules weren't clearly labeled, and mobile users had to pinch and zoom just to read lesson text. I audited the entire platform and found that 60% of students were accessing courses on their phones but the layout was built desktop-first. I restructured the course modules into bite-sized sections with clear progress tracking, redesigned the interface for mobile-first usability, and added a resource hub so students could find templates and downloads without digging through old lessons. I also simplified the enrollment page because the original had too many steps and people were abandoning checkout. Within three months the feedback completely shifted. Students stopped complaining about tech and started talking about the content again. That told me the job was done.

Membership Site Design & Course Organization

Bossbabe - Insta Growth Accelerator • Freelance

Nov 2025 - Dec 2025 • 1 mo

Bossbabe had a growing membership community but the backend was chaos. Courses, live replays, templates, and bonus content were scattered across different pages with no clear structure. New members would join excited and then immediately feel overwhelmed because they didn't know where to start. I came in and mapped out the entire content library, then reorganized everything into a clean dashboard with categorized sections and a recommended starting path for new members. I designed a welcome sequence page that walked first-time users through exactly what to do in their first week. I also rebuilt their course pages with consistent branding, better video layouts, and downloadable resource sections under each lesson so nothing felt hidden. The biggest win wasn't visual; it was functional. Members stopped flooding support asking where things were. When people stop asking basic questions it means the design is finally doing its job.