Elric s

Product Packaging & Brand Identity Designer

Maple Beech Co • Freelance

Jan 2021 - Feb 2021 • 1 mo

As a Senior Product Packaging & Brand Identity Designer at Maple Beech Co, I currently help startups, ecommerce sellers, and growing companies create premium packaging that attracts buyers and increases product value. My role focuses on product packaging design, label design, pouch packaging, box packaging, bottle label design, jar packaging, and Amazon private label packaging for multiple industries. I work directly with brands to understand their target audience, product goals, and market position before creating custom packaging solutions that stand out on shelves and online marketplaces. I specialize in modern food packaging design for snacks, coffee, tea, supplements, spices, frozen foods, and health products. I also create cosmetic packaging for skincare, beauty, haircare, and wellness brands that need elegant and premium branding. My daily responsibilities include designing product labels, creating pouch packaging layouts, building retail box packaging, preparing print ready artwork, and developing high quality 3D mockups for ecommerce listings and marketing campaigns. I ensure all files are clean, accurate, and production ready with proper dimensions, bleed setup, barcode placement, ingredient panels, and dieline alignment. I have successfully completed branding and packaging projects for new product launches, rebranding campaigns, Amazon FBA sellers, private label companies, and established businesses looking to improve their packaging image. My designs help products gain trust, increase click through rates, and improve customer perception. I use Adobe Illustrator, Adobe Photoshop, Canva, and advanced packaging tools to deliver premium visuals with fast turnaround times. I collaborate with printers, marketing teams, and business owners to make sure each project meets quality standards and business goals.