Damilare

Business Systems Integration Consultant

Jun 2024 - Present • 2 yrs 3 mos

Worked with membership-based organizations and publishing companies to connect CiviCRM and CiviPlus with a wide range of specialized platforms, including RunMags, Planfix, XO Bills, Coneix, Tubular, Spiro, and WooWup. These organizations typically came to me with data trapped in silos — membership records in one system, billing in another, subscriber engagement in a third — with no reliable way to get a full picture of a member or customer's relationship with the organization. I built integrations connecting CiviCRM/CiviPlus as the central member database to RunMags for publication and subscription management, ensuring subscriber status and renewal data stayed in sync automatically. XO Bills was integrated to handle invoicing and payment tracking tied directly to membership records, removing the need for manual reconciliation between billing and membership teams. Coneix and Tubular were connected to support content distribution and communication workflows, while Spiro was configured to give sales and outreach teams CRM-level visibility into member engagement history. WooWup was layered in specifically for loyalty and engagement scoring, allowing organizations to identify highly engaged members and target them with renewal campaigns or upsell opportunities, while Planfix served as the operational backbone for internal task management and cross-team coordination during the integration process itself. The end result for each client was a unified data ecosystem where membership, billing, publishing, and loyalty data all stayed in sync in real time — eliminating duplicate data entry, reducing billing errors, and giving leadership teams accurate, unified reporting for the first time.

Marketing Automation and Speed-to-Lead Consultant

Aug 2023 - Present • 3 yrs 1 mo

Focused on building high-speed lead capture and response systems for high-volume B2C sales teams, where every minute of delay in following up with a lead directly costs conversions. I configured GleanTap, Reelo, Edrone, and Tapdesk to work together as a real-time lead intake and routing engine, ensuring that leads generated from ads, landing pages, or inbound calls were captured instantly and pushed to the right sales rep without delay. A major part of this work involved setting up automated distribution rules so leads were assigned based on availability, territory, or product interest, eliminating the bottleneck of manual lead assignment. I built automated first-touch sequences — SMS, email, and call-task triggers — that fired within seconds of a lead entering the system, dramatically cutting average response time and keeping prospects engaged before they moved on to a competitor. Amploo was integrated to support internal team coordination and performance tracking, giving sales managers visibility into how quickly reps were responding to leads and where drop-off was happening in the follow-up sequence. I also set up automated nurture flows in Edrone and Reelo for leads that weren't immediately ready to convert, keeping them warm through scheduled touchpoints instead of letting them go cold. This work consistently focused on one core metric: speed-to-lead. By automating the handoff between marketing and sales and removing manual steps, clients were able to respond to new leads in minutes instead of hours, which directly improved conversion rates and reduced wasted ad spend on leads that went unanswered.

CRM Integration Specialist — Boutique Fitness and Loyalty Systems

Feb 2023 - Present • 3 yrs 7 mos

Specialized in integrating and configuring GleanTap, Reelo, Edrone, and Tapdesk for boutique fitness studios, gyms, and retail brands looking to unify their customer data and loyalty operations. My work typically starts with a full audit of the client's existing POS system, membership database, and any disconnected marketing tools, followed by building a clean, synced architecture between all platforms so customer data flows automatically without manual re-entry. I configured GleanTap and Reelo to power automated loyalty and rewards programs — tracking visit frequency, spend, and referral activity to trigger personalized offers and retention campaigns. Edrone was set up to handle e-commerce and retail-side marketing automation, including abandoned cart flows, birthday campaigns, and segmented email/SMS journeys based on purchase behavior. Tapdesk was layered in for lead and inquiry management, ensuring walk-in interest and online inquiries were tracked through to conversion. I also used Planfix to give internal teams a centralized project and task management hub, so studio owners and staff could track onboarding tasks, campaign calendars, and client follow-ups in one place rather than across scattered spreadsheets and messaging apps. Across these projects, the consistent goal was reducing manual admin work, improving customer retention through smarter loyalty triggers, and giving business owners a real-time view of how their marketing efforts translated into actual foot traffic and repeat visits. Clients saw measurable improvements in repeat customer rates and significantly less time spent manually managing loyalty point systems and customer records across disconnected tools