David M

UGC Creator

David Michel • Freelance

Dec 2024 - Present • 1 yr 5 mos

I’m a UGC creator with a little over 18 months of hands-on experience creating short-form content that feels real, not rehearsed. My focus is simple: make ads look like content people would actually stop and watch. I lean into authenticity, clean storytelling, and natural product integration instead of overproduced “salesy” videos. I’ve worked with brands like Stately Men, Hims, Dollar Shave Club, and Arm & Hammer, creating everything from testimonials and lifestyle demos to unboxings and POV-style videos. Most of my work lives on TikTok, Instagram Reels, and paid social, and I’m comfortable creating content that’s both organic-feeling and performance-driven.