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Dan J
@dan_j_quantised
Senior eCommerce and digital growth professional
United Kingdom
English
About me
I am a senior eCommerce and digital growth professional with a decade of experience driving performance across DTC and marketplace channels. With a PhD in Electrical Engineering, I am comfortable with data complexity and building from first principles. I specialize in Amazon Ads, technical SEO, and full-funnel ad strategy for brands ranging from local businesses to FTSE 100 clients.
Skills
Dan J
Offline •
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Shopify
I will build you an online ecommerce presence that actually earns
Work experience
Senior eCommerce Manager
OMG Hours • Full-time
Jan 2023 - Jan 2025 • 2 yrs
NOTE: This work was for Omnicom Media Group (OMG), which is oddly not in Fiverr's list of companies Led the development of a bespoke Amazon Marketing Cloud (AMC) tool for data analytics and audience creation. Managed cross-functional teams (data, visualization, ad agency, and client) to align use cases with business needs. Secured ~£750K in funding through Amazon’s joint development program. Delivered full-funnel Amazon AdTech solutions for FTSE 100 brands (£250K– £5M budgets), integrating DSP, Sponsored Ads, and first-party data to maximize ROAS and uncover new audience segments. Identified £1M+ annual DTC growth opportunities across automotive, banking, charity, toys, and home goods sectors. Provided data-driven roadmaps using insights from SimilarWeb, Google & Adobe Analytics, and Ad suites. Led a full product feed audit for a major UK footwear brand, resolving a two- year issue in weeks. Drove 2,300% WoW Google Ad growth in a key product line and 104% overall Google ad-driven sales increase while reducing costs by 14%. Built a Google Core Web Vitals (CWV) analysis tool for a luxury automotive brand, defining 10–20 key improvements to enhance SEO ranking. Consulted on Shopify-based online stores for multiple charities, optimising product lists and tagging for peak sales periods. Developed a go-to-market strategy for a paint and decorating manufacturer, enabling a shift from retail supply to multichannel/DTC, with a projected 15% sales uplift.
Currys
Full-time • 4 yrs 9 mos
eCommerce Manager
Aug 2020 - Oct 2022 • 2 yrs 2 mos
• Drove commercial agenda for ~£200M business to maximise e-commerce sales of mobile handsets across two major brands (Currys and Carphone Warehouse). • Delivered on both subscription-based and stand-alone sales, driving margin- based and topline revenue-focused strategies. • Realised substantial growth - Carphone Warehouse (~500K orders annually, +70% Yo2Y) and Currys (~320K orders annually, +112% Yo2Y). • Ran daily trade analysis using PowerBI, Adobe Analytics and other reporting tools, measuring the success of online execution and digital marketing campaigns. • Worked with the digital marketing team to leverage affiliate-specific deals to increase market penetration with targeted customer segments. • Spearheaded online promotion planning and execution for special events, including Christmas/Black Friday, Epic Deals and more. Regularly Delivered 10%+ incremental improvement on previous promotions. • Led online strategy and execution for new handset launches, working with marketing/go-to-market, digital marketing, buying and other commercial teams. • Implemented customer journey and acquisition/retention strategies to optimise, upsell, and improve the experience. • Strong feedback on strength of execution from key suppliers, including Apple, Samsung and Google. Related activities: • Continuous process improvement and automation (through improvements to reporting, briefing and error tracking processes and more). • Championed continuous learning through the use of Udemy for Business within eCommerce, which has since been used for over 1000 hours of online learning. • Regularly engaged with senior commercial stakeholders to identify key successes and growth areas. • Rapidly integrated with both internal and supplier teams in matrix organisations to deliver outcomes. • Elected member of the employee representation forum
Senior Project Management Analyst
Jan 2018 - Aug 2020 • 2 yrs 7 mos
• Designed and implemented an engagement process, leading to a reduction of wasted cost estimation exercises by over 50%. • Defined and drove the implementation of a standardised project delivery framework through interpersonal networking, workshops, careful stakeholder management and selling the benefits of continual process improvement. • Spearheaded project to replace or upgrade strategic PPM tool in use by 400 employees through facilitation, stakeholder management and multi- departmental requirements gathering, RFP definition and vendor engagement. Created processes and tools for risk and issue tracking, financial management and timesheet entry and monitoring.
