Daniella TS

Strategic Communications, Marketing & Growth Consultant

Marketing • Self-employed

Jun 2023 - Present • 3 yrs 1 mo

I design marketing, communications, and positioning strategies for B2B and B2C brands across LATAM. My work includes brand positioning, messaging, content systems, communication plans, roadmaps, audits, and strategic materials that help businesses improve clarity, differentiation, and execution. I also create playbooks, case studies, and positioning assets, and coordinate projects across teams, leaders, and external partners to ensure alignment, structure, and measurable progress. This experience is especially relevant for clients looking for brand strategy, content strategy, marketing audits, GTM support, funnel strategy, messaging frameworks, and communication systems.

Project Manager

Unity • Part-time

Jan 2025 - May 2025 • 4 mos

I supported the operational and communications coordination of eXcala, an acceleration program supporting 66+ companies in partnership with Colsubsidio. I coordinated key stakeholder relationships, facilitated cross-functional communication across teams and countries, and developed internal playbooks to standardize processes, improve onboarding, and increase operational consistency. This experience is especially relevant for clients looking for communication systems, governance frameworks, strategic coordination, process design, and operational clarity.

Head of Marketing

STATIONHEAD • Part-time

Aug 2023 - Dec 2023 • 4 mos

I led the professionalization of the marketing function for a fast-growing 24/7 fitness chain in Mexico (Station 24). I reorganized the team, improved workflows, optimized HubSpot usage, and strengthened coordination across marketing, sales, and customer experience. I also audited campaigns, channels, and assets; standardized playbooks for social media, community management, email marketing, paid media, and inbound/content marketing; and supported brand clarity and execution. I contributed to MXN 33M in sales during Buen Fin 2023, surpassing the previous year’s target. This role strongly supports my Fiverr services in marketing ops audits, social media strategy, email marketing, lifecycle thinking, process optimization, and growth strategy.