Daniel Sanchez

Marketing & Digital Ops Director

2 Sixteen Ventures • Freelance

Aug 2023 - Feb 2026 • 2 yrs 6 mos

This role stands out as one of the most intellectually rewarding experiences of my early professional years. There's a unique satisfaction in building a complex, valuable solution from scratch. At 2 Sixteen Ventures, I transformed a blank canvas into a robust operational framework built on carefully designed systems and processes. Developing this framework rigorously tested my skills across marketing, automation, and data analysis, culminating in an operationally self-sufficient entity. I'm grateful for the mentorship of an amazing leader who fostered growth in perseverance, business acumen, and strategic thinking, alongside the collaboration of a lean, effective team. The journey from initial concept and execution to full delegation was an invaluable learning experience.

Marketing Director

Raven3 Home Buyers • Full-time

Jun 2021 - Jul 2023 • 2 yrs 1 mo

At Raven3 Home Buyers, I was brought in to structure and optimize marketing operations for consistent growth in a competitive home-buying market. I progressed from Head of Marketing to Marketing & Digital Ops Director by removing bottlenecks and building scalable systems. Key initiatives: ・ Data-driven decisioning: Built seller profiles from closed deals and cost reports to guide lead-gen spend. ・ Campaign & list ops: Standardized multi-market campaign management, list building, follow-up, and data hygiene. ・ Automation: Implemented Podio/Globiflow workflows to move leads from capture to CRM and reduce manual work. ・ Compliance: Strengthened Do-Not-Contact handling to reduce outreach risk. ・ Resourcing: Recruited and managed freelancers to execute efficiently. The result was a durable marketing operating system, analytics, processes, automation, and compliance that improved execution and supports how I help businesses scale today.