
Daniel
Helping businesses grow with tailored email strategies and powerful automation
Skills

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Work experience
Digital Marketing Specialist
Waveplay Interactive • Freelance
Dec 2017 - Present • 8 yrs 6 mos
As a Digital Marketing Specialist at Waveplay Interactive, I was responsible for driving growth and engagement across a variety of digital platforms. My key responsibilities included: Managing email marketing campaigns for clients through platforms like Substack and Beehiiv, resulting in increased engagement and subscriber growth. Implementing multi-channel communication strategies with Respond.io, improving response times and customer satisfaction by 40%. Developing and executing cold email campaigns that generated high-quality leads and increased conversions for several B2B clients. Led social media marketing efforts, improving brand visibility and engagement through targeted campaigns on Facebook, Instagram, and LinkedIn. Conducted SEO Developed and managed email campaigns for clients using Substack and Beehiiv, leading to consistent monthly subscriber growth of 500-700 new sign-ups. Implemented Respond.io solutions for clients in various sectors, consolidating communication channels like WhatsApp, Facebook Messenger, and email, which resulted in a 40% improvement in response rates and enhanced customer satisfaction. Designed and executed cold email campaigns for lead generation, achieving an average open rate of 35% and a 10% response rate, resulting in highly-qualified business leads. Led SEO and paid advertising campaigns for clients, achieving 30-40% increases in site traffic and higher conversion rates. Provided detailed analytics and performance reports to clients, helping refine strategies and boosting client ROI by 20% on average. Key achievements include: Grew a small business client’s email list by 1,200 within six months through effective newsletter management and segmentation on Beehiiv. Increased a client’s sales conversion rate by 15% with a targeted cold email sequence tailored to specific customer pain points. Contributed to a 25% increase in website traffic for an eCommerce client by combining SEO strategies with highly-targeted Facebook Ads.