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MTJ
MTJ • Self-employed
Oct 2024 - Present • 1 yr 9 mos
As Creative Lead at MTJ, I managed and directed the complete creative ecosystem of the brand. My responsibilities included Fashion Shoot Direction, Store Elevation Design, Interior Branding, Packaging Design, Brand Identity Development, AI Content Creation, AI Video Production, Marketing Campaigns, Visual Communication, and Creative Strategy. I led the creative team while ensuring brand consistency across all customer touchpoints. From concept development to final execution, I handled every aspect of the brand's visual presence, helping create a strong, modern, and impactful brand experience.