Phil

full stack web developer

Atlassian • Self-employed

Jan 2021 - Present • 5 yrs 4 mos

Full-stack web developer and founder of a digital platform focused on building websites, booking systems, and client management tools for service-based businesses. I specialize in creating complete, scalable solutions that help small businesses automate operations, reduce manual work, and increase revenue. My work centers on developing custom websites integrated with online booking, payment processing (deposits and prepayments), and CRM functionality. These systems are designed to improve client experience, reduce no-shows, and streamline scheduling for industries such as beauty (hair braiding, nail techs), tutoring, and local services. I have built multiple niche-based platforms that serve as both portfolio projects and functional products, combining SEO-driven content, conversion-focused design, and backend automation. My development stack primarily includes Django for backend logic and JavaScript-based frontends, with a focus on performance, usability, and maintainability. In addition to development, I design business workflows and booking strategies tailored to each client’s needs, including pricing structures, upsells, and client tracking systems. I also create reusable frameworks that allow rapid deployment of new niche websites and service platforms. My approach combines technical execution with business strategy, delivering systems that not only look professional but actively contribute to client acquisition, retention, and operational efficiency.