Danni B

Senior Media Strategist

Apr 2024 - Apr 2026 • 2 yrs

Paid social management and strategy efforts contributed to a 13x return in ad spend for our higher education client. Managed six-figure annual media budgets, adjusting spend based on performance trends, KPIs, and business strategies. Oversaw copywriting and content development, helping define and maintain brand voice across platforms and campaigns. Developed and executed a creative A/B test for Traffic objective campaigns that led to a 40% increase in Landing Page Views. Researched and helped implement a new team structure and workflow model following company reorganization.

Senior Social Media Manager

Jan 2023 - Apr 2024 • 1 yr 3 mos

Developed and managed organic social strategies for multiple brands across lifestyle, service, and nonprofit industries, improving engagement and brand consistency. Led and executed a brand identity revamp and new social media strategy for a nonprofit client, resulting in a 139% increase in page engagement after the first 3 months of execution. Directed photoshoots and content production to establish a cohesive visual storyboard. Mentored and onboarded new team members, supporting team development and workflow improvements. Contributed to the development of new offerings, including influencer management and story-driven content strategy.