Doulat

SEO Expert

Creative Culture Marketing • Full-time

Jul 2024 - Jan 2026 • 1 yr 6 mos

Conducted comprehensive SEO audits covering technical, on-page, and off-page factors, resulting in a 40% improvement in overall site health scores and the development of prioritized, actionable improvement roadmaps. Performed in-depth keyword research, competitor analysis, and content gap identification — uncovering 200+ high-value keyword opportunities that directly informed the content and targeting strategy. Optimized website structure, metadata, internal linking architecture, schema markup, and Core Web Vitals, achieving a 35% increase in organic click-through rates and a top-3 ranking for 50+ target keywords. Developed and executed white-hat link-building campaigns — including outreach, guest posting, and digital PR — growing domain authority by 18 points over 12 months. Planned, briefed, and reviewed SEO-optimized content for blogs, landing pages, and product pages, driving a 55% year-over-year increase in organic traffic. Monitored, tracked, and reported on key SEO KPIs using Google Analytics 4, Google Search Console, Ahrefs, and SEMrush, delivering monthly performance reports to stakeholders with clear insights and next steps. Collaborated cross-functionally with developers to implement technical SEO recommendations including page speed improvements, structured data, and crawlability fixes, reducing critical errors by 70%. Stayed current with Google algorithm updates (including Helpful Content, Core Updates, and Spam Updates) and proactively adapted strategies to protect and grow organic rankings. Managed and optimized local SEO presence across 5 locations via Google Business Profile, increasing map-pack visibility by 60% and driving a 30% uplift in local lead inquiries.