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Daniela Ortiz
@danyortiz12
Digital Marketing and Creative Writing Consultant
Mexico
Spanish, English
About me
I've spent 8+ years building brands: positioning, content, paid media and conversion, data-driven and focused on business impact.
The thread through all of it is narrative. What keeps a reader turning pages is what makes a customer convert: structure, tension, and a voice you trust.
I work both sides.
For businesses: growth strategy, content and paid media that move real numbers.
For writers: developmental editing and coaching. I trained at Oxford Creative Writing School, hold a minor in writing, and I'm editing my own fantasy novel while drafting a rom-com.
Tell me what you're building.
Skills
Daniela Ortiz
Offline •
See my services
Marketing Consulting
I will find and fix the gaps in your funnel to drive growth
Developmental Editing
I will help you craft, perfect and publish your novel
Work experience
Digital Marketing Key Account Manager at Cyberclick
Digital Marketing • Full-time
Oct 2017 - Jun 2026 • 8 yrs 8 mos
Lead the definition, execution, and optimization of 360° marketing strategies for multi-industry clients. Plan and execute full-funnel communication (SEO, paid media, social media, email marketing, and marketing automation), including segmentation and database management based on lead qualification. Manage teams and oversee strategy execution, results tracking, and customer success. Research new products, services, and trends to identify new marketing opportunities. For Cyberclick's internal marketing strategy: Designed and implemented SEO strategies to increase Cyberclick’s organic visibility and website conversion. Led editorial planning and content management for the website and social media, focused on brand positioning and demand generation. Led the agency’s video marketing project on its YouTube channel
PGA Tour
6 mos
Editor - PGATOUR.com
Aug 2015 - Dec 2015 • 4 mos
Evaluated and selected writers’ content for publication and revised numerous stories daily. Designed article layouts with photographs and headlines. Produced stories on golf statistics and developed engaging content ideas during brainstorm meetings. Shared content across various social media outlets.
Digital Media Intern
Jun 2015 - Aug 2015 • 2 mos
Organized the PGA Tour Latinoamérica YouTube channel by creating playlists and adding Spanish descriptions. Conducted searches for video content and catalogued Twitter comments to analyze fan feedback. Analyzed player performance statistics to write short stories for the web page.
