I help agencies and small brands make sense of programmatic campaign performance which includes Display, Video, YouTube, CTV/OTT and Native ads formats. My focus is not just reporting numbers, but identifying why campaigns are pacing, underdelivering or overperforming and translating that into clear, practical optimisation setps.
I support with campaign setups, audits, YouTube/CTV strategy, DV360, Amazon DSP or TTD reporting, creative format recommendations, tracking considerations and client-ready performance summaries.... Read more