I will analyze your direct mail and digital campaign performance
About this Gig
Most marketing analytics services only look at digital channels. If you run direct mail campaigns you have likely never had a real way to prove whether the mail piece worked or whether it was the retargeting ad that closed the sale.
I built this service around exactly that gap. With over 20 years of hands on experience in direct mail data processing, address matching, and cross channel campaign attribution, I will take your mailed list and your response data and tell you, in plain numbers, what actually drove results.
What you get: a clean matchback analysis showing your true response rate and ROI, a cross channel comparison if you run digital alongside direct mail, and a clear report you can act on immediately.
What I need from you: your mailed list, your response or conversion list, and basic campaign details. Your data is used only for this analysis and deleted after delivery.
Technology:
Excel
•
Google Sheets
•
SAS
Analysis type:
Exploratory analysis
Expertise:
Web analytics
•
Business Insights
Programming language:
Python
•
SQL
•
Other
FAQ
What file formats do you accept?
CSV or Excel for both your mailed list and your response or conversion list. A CRM export works too, just export it to CSV first.
Do I need a huge list for this to be worth it?
No. Even a few hundred mailed records can produce a meaningful response rate and ROI figure. Larger lists give more reliable segment level insights.
Is my customer data safe?
Yes. Your data is used solely to complete this analysis and is deleted after delivery. Nothing is stored, resold, or reused.

