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datawithmashrur

Shitab M

@datawithmashrur

Ecommerce and sales data analyst, Power BI, SQL and Excel

Australia
English, Bengali, Hindi
About me
I help online stores and growing businesses find out which customers, products and campaigns make them money. At bKash, a 24M-customer fintech, I used SQL targeting and A/B testing to re-engage 400,000+ inactive users and helped lift campaign ROI by 20%. I’ve also built automated data-cleaning pipelines that cut reporting time by 70%. I offer sales and customer analysis, Power BI and Excel dashboards, and SQL reporting for Shopify, WooCommerce and spreadsheet data. Send me your data and question, and I’ll explain my approach before you order.... Read more

Skills

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datawithmashrur
Shitab M
Offline • 

See my services

BI Analytics
I will do sql data analysis and build power bi and excel dashboards
From$40 / projectMore details

Portfolio

Work experience

bKash_Limited

Campaign Strategist & Lifecycle Management Officer

bKash Limited • Full-time

Jul 2023 - Jul 2024 • 1 yr

• Led 500+ promotional campaigns with mobile operators for a 24M-customer base, delivering 40% more campaigns per quarter. • Managed the key account for the country’s largest telecom partner, aligning promotion plans with product and tech teams. • Measured promotion uplift via A/B tests and pre/post analysis; reallocated targeting and budget to cut costs by 20%. • Worked directly with the Business Intelligence team to define acquisition, retention and win-back consumer segments from transaction data, improving campaign ROI by 20%, and to investigate and resolve consumer issues. • Built SQL targeting logic and automated audience extraction, enabling re-engagement of 400,000+ inactive users. • Automated KPI dashboards (Excel, Power Query, Tableau) and built business cases with Finance to allocate spend.