Dave Massarella

@davesgames

Improving your conversions rate for your businesses, leading clients and sales

Italy
English, Italian
About me
Hi there! I'm Davide Massarella, an Art Director and UI Designer with over 7 years of experience in a top European fintech company. I'm passionate about brand strategy, UX design, and frontend design, specializing in creating modern, user-centered interfaces. When I'm not crafting beautiful designs, you might find me smoking a cigar while working—a little quirk that helps me stay creative and relaxed! 😎... Read more

Skills

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davesgames
Dave Massarella
Offline • 
Average response time: 1 hour

See my services

Landing Page Design
I will optimized landing page design to convert more clients
From$180 / projectMore details
Custom Websites
I will convert design file in HTML, sass and bootstrap
From$35 / projectMore details

Work experience

UI Director

Opentech.com • Full-time

Jul 2019 - Present • 6 yrs 10 mos

Led the UI strategy for banking mobile applications with a strong focus on conversion rate optimization (CRO) and behavioral design. Redesigned critical user journeys related to banking insurance packages and financial services, improving: • onboarding clarity • product discoverability • subscription flow efficiency • in-app upselling mechanisms Worked closely with analytics and product teams to identify friction points, reduce drop-off rates and increase successful policy activations. The objective was not only aesthetic consistency, but measurable performance improvement and enhanced user trust in high-sensitivity financial environments.