
Dave
I Build Websites That Win Clients And Drive Bookings
Skills

See my services


Portfolio
Work experience
Technical SEO & Programmatic SEO Specialist – Job Boards & Recruiting Platforms
Great Eastern
May 2022 - Present • 4 yrs 2 mos
Specialized in Technical SEO and Programmatic SEO for large-scale job boards and recruiting/career platforms. Core expertise includes crawl budget optimization, Google indexing recovery, duplicate URL cleanup, sitemap restructuring, and canonical/noindex strategy for sites with millions of URLs. Delivered full technical SEO audits, URL architecture redesigns, and internal linking strategies for AI-powered SaaS platforms similar to Indeed, ZipRecruiter, and Simplify. Recovered client websites from Google deindexing events and Helpful Content Update penalties by improving EEAT signals, implementing proper Job Schema markup, and cleaning up programmatic page quality issues. Experienced in large-scale content quality strategy and long-term SEO roadmap development for recruiting and SaaS businesses.
Senior Job Board Website Designer & Recruitment Platform Developer
Jobber • Freelance
Feb 2022 - Present • 4 yrs 5 mos
Designed and developed modern job board websites and recruitment platforms for startups, staffing agencies, HR firms, and hiring companies. Specialized in creating SEO-optimized recruitment websites with advanced job listing systems, employer dashboards, candidate application flows, and mobile-responsive designs focused on improving user experience and conversions. Worked on custom recruitment platforms that helped businesses streamline hiring processes, increase candidate applications, and improve employer engagement. Experienced in website optimization, conversion-focused UI/UX design, responsive development, landing page structure, and scalable hiring platform architecture. Delivered professional hiring websites with modern layouts, search functionality, application systems, employer onboarding sections, and conversion-driven user journeys tailored for both recruiters and job seekers.
Technical SEO Consultant – Job Boards & Recruiting Platforms
Power at The Pass
May 2019 - Present • 7 yrs 2 mos
rovided specialized Technical SEO consulting for an AI-powered recruiting and job search SaaS platform experiencing large-scale indexing and crawl budget challenges across millions of programmatic URLs. • Diagnosed and resolved Google deindexing issues affecting thousands of job listing pages, recovering organic visibility through targeted canonical and noindex strategy implementation. • Audited and restructured XML sitemaps managing 1M+ URLs, improving crawl efficiency and Google Jobs indexing rates significantly. • Implemented and validated JobPosting schema markup across programmatic job pages to maximize eligibility for Google for Jobs rich results. • Resolved duplicate URL and parameter-based indexing issues through canonical tag strategy, crawl directives, and URL normalization at scale. • Optimized crawl budget through internal linking restructuring, log file analysis, and robots.txt configuration tailored for large marketplace architecture. • Led programmatic SEO cleanup initiatives to address AI-generated content risks and align with Google's Helpful Content and E-E-A-T guidelines. • Collaborated with engineering and product teams to implement SEO fixes at the infrastructure level for long-term indexing health.