David

Digital Marketing & Paid Advertising Specialist

Self employed / Freelance • Self-employed

May 2021 - Present • 5 yrs 5 mos

I help businesses improve their online visibility, attract qualified leads, and increase sales through strategic digital marketing, paid advertising, and conversion tracking. My work focuses on understanding business goals, identifying target audiences, developing effective advertising strategies, and optimizing campaigns to achieve measurable marketing outcomes. My services include Google Ads campaign setup and management, Google Shopping Ads, Performance Max campaigns, Google Merchant Center setup and troubleshooting, Meta Ads campaign management, social media marketing, and GA4 conversion tracking. I assist e-commerce businesses with product feed optimization, product disapprovals, Merchant Center policy issues, and account restriction troubleshooting. I also help businesses structure their advertising campaigns, research relevant keywords and audiences, write compelling ad copy, and improve targeting to make better use of their advertising budgets. For measurement and performance analysis, I work with Google Analytics 4 (GA4), conversion tracking, and campaign reporting to help businesses understand customer behavior and identify opportunities for improvement. I review campaign performance, monitor important metrics, identify weaknesses, and recommend data-driven adjustments to improve efficiency and marketing results. My approach combines research, campaign strategy, creative execution, technical troubleshooting, and continuous optimization. I aim to help businesses build a stronger digital presence, reach the right audience, generate meaningful leads, and develop sustainable growth through advertising. I value clear communication, organized project delivery, and marketing strategies tailored to each client's objectives, industry, and budget.