I will setup meta pixel, GTM, and conversion API tracking

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david_wessel16
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david_wessel16
David Wessel

About this gig

If your ads are running, but you cannot tell with certainty what is actually converting, the issue usually is not the campaign itselfit is the tracking behind it.

I set up the technical foundation that most businesses lack: Meta Pixel with standard events, Google Tag Manager, and (in the Premium package) server-side tracking via the Conversions API. This ensures your data reflects reality, rather than just a partial view distorted by browser restrictions and ad blockers.


What I will do:

  • Installation and configuration of the Meta Pixel
  • GA4 setup and custom event tracking
  • Google Tag Manager container setup
  • Conversions API (CAPI) and server-side tagging (Premium)
  • Cross-domain tracking (if needed)



Not included: Campaign creation or management. If you also want your ads created and managed, check out my Meta Ads Setup & Management gig, which already includes tracking.


Best suited for: Businesses with an existing website or ad account whose tracking is broken, incomplete, or was never properly set up.

Get to know David Wessel

David Wessel

Performance Marketing und Tracking Systeme

  • FromSpain
  • Member sinceAug 2026
  • Avg. response time2 days
  • Languages

    English, German
I help founder-led businesses make marketing measurable: Meta Ads campaigns, technical tracking (Pixel, GTM, CAPI), local visibility on Google, and growth strategy. I've spent several years in performance marketing, sales, and lead generation, with senior roles in sales and digital growth consulting across Europe. Co-founder of Auris, where I diagnose before I recommend. I communicate directly and deliver clear reports, without empty promises.

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