David Joseph

Video Ads Cretor

Gucci • Freelance

Nov 2025 - Feb 2026 • 3 mos

I had the opportunity to work on video advertising content for Gucci, contributing to the creation of luxury-focused promotional videos designed for social media and digital marketing campaigns. My role involved transforming brand concepts into visually compelling advertisements that aligned with Gucci's premium identity and storytelling standards. Services I provided included video editing, motion graphics, cinematic transitions, color grading, visual effects, ad creative development, social media optimization, and short-form content production for platforms such as Instagram, Facebook, TikTok, and YouTube. I focused on creating engaging, high-end visuals that showcased products, strengthened brand awareness, and enhanced audience engagement while maintaining the luxury aesthetic Gucci is known for. Through this experience, I developed a strong understanding of luxury brand marketing, consumer psychology, and performance-driven video advertising, enabling me to create content that balances artistic storytelling with marketing objectives.