Isabella

Customer Insights & Survey Designer

Sage Animation • Self-employed

Dec 2025 - Present • 8 mos

Malik Hassale had recently launched a mobile app and had thousands of downloads, but very little understanding of why so many users stopped using it after the first week. I designed an in-app survey targeting users at the drop-off point, structuring the questions to uncover specific friction points without overwhelming users mid-session. Once responses came in, I organized the data into clear categories, highlighting the exact features and moments causing users to leave. Using those insights, Malik was able to prioritize the fixes that mattered most, and his week-one retention improved noticeably in the following updates. He finally had a clear roadmap instead of guessing which features to fix first.

Survey Research & Data Analyst

FSE • Self-employed

Oct 2025 - Present • 10 mos

Grace Collins ran a growing online community but had no structured way of understanding what her members actually wanted more of, relying instead on scattered comments and DMs. I built a member feedback survey covering content preferences, engagement habits, and suggestions, wording each question to encourage honest, detailed responses rather than quick, vague answers. After collecting the data, I organized it into clear, actionable findings she could use to shape her content strategy going forward.

Brand Animation Specialist

Escape & Stay • Self-employed

May 2025 - Present • 1 yr 3 mos

Simone Achebe had invested in a professional logo redesign, but it still felt static and forgettable every time it appeared in her video content, especially next to competitors already using motion branding. I took her new logo and built a custom animation around it, choosing movement and transitions that reflected her brand's tone rather than relying on a generic effect. We went through a few refinements together, adjusting pacing and small details until it felt intentional and polished, then I delivered it in formats ready for her intros, reels, and website. Once the animated version was in use, her content immediately felt more current and professional, giving her brand a stronger, more memorable presence across her platforms