I will design profitable bundle and promotional offer strategies
About this Gig
Most promotional strategy is guesswork: discount something, see what happens. I build offers and bundles grounded in real margin data, so you drive revenue without quietly destroying your profitability.
I design bundle structures (BOGO, quantity breaks, curated bundles, gift-with-purchase), pricing architecture, and promotional calendars based on cost of goods, customer behavior, and what's actually selling not just copying a competitor's sale.
I bring 18+ years of hands-on offer and pricing strategy experience, including originating an entirely new bundling concept that moved excess inventory profitably without visible discounting, and running controlled tests that proved specific offer structures outperformed others by real, measured margins.
Every package includes analysis of your current product mix and margins, a recommended offer/bundle structure, and the reasoning behind every decision so you understand why it works, not just what to run.
I work in structured milestones so you always know what's been delivered and what's coming next.
My Portfolio
FAQ
Do I need to share my cost/margin data?
Yes. Accurate margin data is essential to designing offers that are actually profitable, not just appealing. Treated confidentially.
Will you build/execute the offer in my store?
Execution is available as an add-on; core packages deliver the strategy, which you or I (as an extra) can implement.
Do you need access to my sales data?
Historical performance data helps significantly, but I can work with what you have.
Can you design offers for any industry?
My deepest experience is DTC/ecommerce (wine, food, consumer goods), and I apply the same margin-based methodology across categories.
How do you know an offer will work before launch?
I can't guarantee results, but every recommendation is grounded in your actual cost, margin, and prior performance data.

