I will design profitable bundle and promotional offer strategies

United States

I speak English

Director of Digital Marketing, Ecommerce

I am a digital marketing and ecommerce leader with over 25 years of experience across email, SEO, SEM, and analytics. I have 18+ years of direct-to-consumer ecommerce ownership, managing P&L budgets u...
About this Gig

Most promotional strategy is guesswork: discount something, see what happens. I build offers and bundles grounded in real margin data, so you drive revenue without quietly destroying your profitability.


I design bundle structures (BOGO, quantity breaks, curated bundles, gift-with-purchase), pricing architecture, and promotional calendars based on cost of goods, customer behavior, and what's actually selling not just copying a competitor's sale.


I bring 18+ years of hands-on offer and pricing strategy experience, including originating an entirely new bundling concept that moved excess inventory profitably without visible discounting, and running controlled tests that proved specific offer structures outperformed others by real, measured margins.


Every package includes analysis of your current product mix and margins, a recommended offer/bundle structure, and the reasoning behind every decision so you understand why it works, not just what to run.


I work in structured milestones so you always know what's been delivered and what's coming next.

Strategy type:

Growth strategy

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Sales strategy

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Revenue operations

Business stage:

Startup

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Small business

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Medium business

Engagement model:

Project-based

Industry:

Beauty & cosmetics

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E-commerce

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Fashion & apparel

My Portfolio