
Debby
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Lead Marketing Operations & Form Automation Specialist
Fiverr • Freelance
May 2023 - Present • 3 yrs 2 mos
Dedicated Typeform Specialist focused on designing high-converting conversational interfaces, interactive quizzes, and seamless data intake funnels that maximize user completion rates.Key Achievements & Responsibilities: -Designed and optimized complex, multi-branch Typeforms utilizing advanced logic jumps, calculations, and personalized hidden fields to deliver tailored user experiences. -Integrated Typeform seamlessly with CRMs (HubSpot, Salesforce) and database tools (Airtable, Google Sheets) to automate instant lead routing and profiling. -Implemented custom Webhooks and tailored Hidden Fields to accurately track marketing attribution and pass data effortlessly between web apps. -Conducted rigorous A/B testing on question structures, UI components, and design themes, successfully increasing form completion rates by over 25%. -Built interactive, dynamic scorecalculators and customized outcome screens for qualification quizzes and product recommendation engines.