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debora_uxw

Debora Nogueira

@debora_uxw

UX Researcher and Service Design

Brazil
About me
M.Sc. in Chemistry, I became a UX researcher by calling. I carried the same rigor from the lab bench into understanding people and services. I help businesses find where the customer experience actually breaks down - not where it seems to. In a recent diagnosis, the problem client pointed to (closing sales on WhatsApp) wasn't the real bottleneck: it was the energy drain of creating content on Instagram. That kind of discovery is what I deliver. I work with user interviews, customer journey mapping, service blueprints, and qualitative/quantitative research synthesis.... Read more

Skills

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debora_uxw
Debora Nogueira
Offline • 

See my services

Business Strategy & Innovation
I will find the real bottleneck in your customer experience
From$50 / projectMore details

Work experience

Self_Employed

Service Design Consultant

Self Employed • Freelance

Jun 2026 - Jun 2026 • 0 mos

Customer experience diagnosis for an accessories brand: identified that the real bottleneck wasn't in closing sales, but in content production. Proposed a service blueprint and a loyalty program.