
Katie Rose
Helping brands grow and convert through strategic social media
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Portfolio
Work experience
Social Media Manager & Shopify Web Designer - Forvr Murr
ForvrMurr • Freelance
Nov 2025 - Present • 10 mos
Forvr Murr is a luxury fragrance decant brand selling premium international perfume decants. Engaged as lead digital strategist covering Shopify web design, social media management and full digital marketing strategy. Delivered complete Shopify store fixes and technical optimizations to improve user experience and conversion rate. Developed and executed a comprehensive marketing proposal covering brand positioning, content strategy and audience targeting across Instagram and TikTok. Responsible for ongoing monthly social media management including content calendar development, caption writing, hashtag strategy, Reels creation and engagement management. Strategy focused on building brand authority in the luxury fragrance space and driving consistent online sales through organic social content. Key results: - Consistent monthly revenue generation through social media driven traffic - Improved brand aesthetic and content consistency across Instagram and TikTok - Full Shopify store optimization delivering better customer experience and higher conversion
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orlunaaimee

Canada
Katie created an introduction video for ORLUNA, and overall, I’m happy with the result. She was responsive, easy to communicate with, and willing to listen to feedback and make adjustments throughout the process. The final video captured the general direction and feel of our brand well. There are still...
